WebMarco Spies führt Sie fundiert und praxisnah mit Fallbeispielen und Checklisten durch den Branded-Interaction-Prozess. Er stellt Methoden vor, die helfen, Business, Marke und Nutzer zu verstehen, macht Sie mit Marken-Modellen vertraut und gibt zu jeder Phase des BIxD-Prozesses wertvolle Tipps. WebOct 20, 2024 · This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just …
Branded Interactions - Google Books
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Branded Interactions: Lebendige Markenerlebnisse für eine neue …
WebOct 6, 2015 · Branded Interactions offers sound and practical advice with case studies and checklists throughout the BIxD process. The book will familiarize you with strategic positioning models. The author presents analytical methods which help to build an understand of business, brand and user. WebBranded Interactions : Marketing Through Design in the Digital Age Marco Spies. 14 ratings by Goodreads. ISBN 10: ... Save for Later. From AHA-BUCH GmbH (Einbeck, Germany) AbeBooks Seller Since August 14, 2006 Seller Rating. Quantity: 2. View all copies of this book. Buy New Price: US$ 69.30 Convert Currency. Shipping: US$ 35.09 … WebOur connection to the digital world relies on brands, but human–computer interaction research seems still detached from such crucial phenomenon. On the web, stakeholders and designers operate with the assumption that great user interfaces benefit the perception of the brand behind the system, yet understanding which design factors affect which … todah definition