WebLeon G. Schiffman, PhD, most recently the J. Donald Kennedy Endowed Chair Distinguished Chaired Professor of Marketing at St. Johns University, The Peter J. Tobin College of Business. He is currently a professor emeritus at the university. WebProfessor Schiffman is a nationally recognized expert on the behavior of the older consumer since his pioneering research on the psychological and sociological aspects of perceived …
Consumer Behavior, Global Edition 12th Edition - VitalSource
WebFind many great new & used options and get the best deals for Consumer Behavior 5th Edit Leon G. Schiffman Leslie Lazar Kanuk 1994 Consumers at the best online prices at eBay! Free shipping for many products! WebLeon G. Schiffman (Author of Consumer Behavior) Leon G. Schiffman’s Followers (9) Leon G. Schiffman edit data Combine Editions Leon G. Schiffman’s books Average rating: 4.03 · … Find authors like Leon G. Schiffman from the world’s largest community of readers. … Leon G. Schiffman, Leslie Lazar Kanuk, Elaine Notorantonio. 4.17 avg rating — 12 … dwm brewton al
Consumer Behavior Leon G Schiffman 10th Edition
WebAuthors: Leon G. Schiffman, Leslie Lazar Kanuk Summary: Provides a comprehensive overview of consumer behavior, discussing consumer research; market segmentation; consumer motivation, personality, perception, and attitude; reference groups; the decision making process; and other related topics WebConsumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer … Web当当宏硕图书专营店在线销售正版《【正版图书】消费者行为学 Leon G.Schiffman 等著 清华大学出版社》。最新《【正版图书】消费者行为学 Leon G.Schiffman 等著 清华大学出版社》简介、书评、试读、价格、图片等相关信息,尽在DangDang.com,网购《【正版图书】消费者行为学 Leon G.Schiffman 等著 清华大学 ... dwm chart